by Sarah Banks | Dec 1, 2025 | Blog, Business Planning, Marketing
Launching a Small Online Workshop or Webinar: Tech & Strategy for Engaging Live Events Online workshops and webinars are one of the most effective ways for a micro-business to share expertise, build authority, and engage directly with potential clients, as they...
by Sarah Banks | Oct 17, 2025 | Blog, Blogging, Marketing
Turning Your Blog into a Podcast: A Guide to Getting Started You’ve poured time and expertise into creating a great blog but what if that content could work even harder for you? Podcasting is a fantastic way to re-use your existing knowledge, connect with a new...
by Sarah Banks | Oct 2, 2025 | Blog, Business Planning, Marketing
Crafting Your First Digital Download: Simple Tech Tools for Creating E-books, Checklists & More As an expert in your field, you have valuable knowledge to share. But getting that expertise into the hands of potential clients in a way that’s both helpful to...
by Sarah Banks | Sep 19, 2025 | Blog, Business Planning, Customer Service, Marketing
Building a Brand Kit: Standardising Your Visuals & Voice Across All Platforms Think of a big brand like Coca-Cola or Apple. You know their colours, their logo and even the “feel” of their messaging without a second thought. That’s because they...
by Sarah Banks | May 15, 2025 | Blog, Marketing
Why Your Online Presence is Like a Spider’s Web Think about a spider’s web for a moment. It’s not just one single strand hanging in isolation. It’s a carefully constructed network, with multiple points of connection, designed to catch its prey...
by Sarah Banks | Mar 13, 2025 | Blog, Customer Service, Email Marketing, Marketing
Why Those Cold Email Claims Are Just a Work of Fiction Let’s be honest, we’ve all been there. You open your inbox to find yet another cold email promising the moon: “100% guaranteed SEO results,” “Skyrocket your social media engagement...
