by Sarah Banks | Sep 19, 2025 | Blog, Business Planning, Customer Service, Marketing
Building a Brand Kit: Standardising Your Visuals & Voice Across All Platforms Think of a big brand like Coca-Cola or Apple. You know their colours, their logo and even the “feel” of their messaging without a second thought. That’s because they...
by Sarah Banks | May 15, 2025 | Blog, Marketing
Why Your Online Presence is Like a Spider’s Web Think about a spider’s web for a moment. It’s not just one single strand hanging in isolation. It’s a carefully constructed network, with multiple points of connection, designed to catch its prey...
by Sarah Banks | Mar 13, 2025 | Blog, Customer Service, Email Marketing, Marketing
Why Those Cold Email Claims Are Just a Work of Fiction Let’s be honest, we’ve all been there. You open your inbox to find yet another cold email promising the moon: “100% guaranteed SEO results,” “Skyrocket your social media engagement...
by Sarah Banks | Feb 27, 2025 | Blog, Email Marketing, GDPR, Marketing
Changing Email Marketing Platforms? The Essential Audit & Migration Guide Just so you know: This post contains affiliate links, meaning I may earn a small commission if you purchase through them at no extra cost to you. I only recommend tools I genuinely use or...
by Sarah Banks | Nov 21, 2024 | Blog, Business Planning, Customer Service, Marketing
The Future of Online Business: Trends You Can’t Ignore The online business world is a whirlwind of constant change. What worked yesterday might be obsolete tomorrow and staying ahead of the curve is crucial for any micro or small business owner hoping to thrive...
by Sarah Banks | Nov 7, 2024 | Blog, Business Planning, Customer Service, Marketing
Level Up Your Online Business: Strategies for Growth and Success The online world is a vibrant hub of opportunities for micro and small businesses like ours. But with so much noise and competition, how do you ensure your business not only survives but thrives in this...
