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Do’s and Don’ts of Email Marketing for 2020

Do’s and Don’ts of Email Marketing for 2020

Email marketing is an effective form of marketing with 99% of consumers checking their email every day according to HubSpot, but it is one that has taken a backseat for many people after the introduction of GDPR and the potential perils that included for business owners holding a subscription list full of personal data.

GDPR didn’t bring the end of email marketing like many people feared and knowing the do’s and don’ts you need to follow in 2020 can help you stay on the right side of the law while attracting your ideal customers straight to your door.

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Router security for small businesses

Router security for small businesses

Connectivity is a key component of any small business. A lot of time is spent talking about the speed of your network but not enough time is spent talking about the security of your network. In this guest blog we find out about the risks to your networking and what you can do to minimise them. These apply whether you work from home or in an office.

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Why I leave my business planning until January

Why I leave my business planning until January

Annual business planning is an important part of your growth and marketing strategy. It’s something that you’ll find an abundance of “how you should create your business plan” for online, but general consensus seems to be that December is the time to do it.

It’s almost like “planning” has become a buzzword at the end of the year, every year and I don’t know about you, but it makes me want to switch off and consign it to the bottom of my to-do list! Being bombarded with a plethora of planners on sale from October and every business guru out there talking about planning in December doesn’t make sense to me.

Why?

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How WordPress Changed the Internet

How WordPress Changed the Internet

Guest blog by Chris Leveson.

Surely you’re familiar with WordPress, but you may not be aware of just how important it is and how it majorly impacted the internet, as a whole. You see, WordPress was instrumental in the democratisation of website building. It’s been an absolute lifesaver for bloggers everywhere and there are a lot of aspects to it that you may find novel or interesting. Here is how WordPress changed the internet.

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