Email marketing is an effective form of marketing with 99% of consumers checking their email every day according to HubSpot, but it is one that has taken a backseat for many people after the introduction of GDPR and the potential perils that included for business owners holding a subscription list full of personal data.
GDPR didn’t bring the end of email marketing like many people feared and knowing the do’s and don’ts you need to follow in 2020 can help you stay on the right side of the law while attracting your ideal customers straight to your door.
Connectivity is a key component of any small business. A lot of time is spent talking about the speed of your network but not enough time is spent talking about the security of your network. In this guest blog we find out about the risks to your networking and what you can do to minimise them. These apply whether you work from home or in an office.
Annual business planning is an important part of your growth and marketing strategy. It’s something that you’ll find an abundance of “how you should create your business plan” for online, but general consensus seems to be that December is the time to do it.
It’s almost like “planning” has become a buzzword at the end of the year, every year and I don’t know about you, but it makes me want to switch off and consign it to the bottom of my to-do list! Being bombarded with a plethora of planners on sale from October and every business guru out there talking about planning in December doesn’t make sense to me.
The Client: Oakwood Yoga is run by Phillipa Wilson and offers yoga classes, masterclasses and retreats across Derby. Service provided I first met Phillipa in 2010 when she started yoga classes in my village, as her classes grew she needed a new website and this...
Unsure how to reach out to new social media connections and share with them what you do? Here I explain the social media etiquette you need to know.
Guest blog by Chris Leveson.
Surely you’re familiar with WordPress, but you may not be aware of just how important it is and how it majorly impacted the internet, as a whole. You see, WordPress was instrumental in the democratisation of website building. It’s been an absolute lifesaver for bloggers everywhere and there are a lot of aspects to it that you may find novel or interesting. Here is how WordPress changed the internet.
I know that people seem to either love or hate networking. I’ve had my mix of good events and those that have left a bad taste in my mouth but networking has supported me so much with my business, I wanted to share with you how it could be beneficial for your business and to encourage you to give it a go yourself.
Discover why I’m making the break way from VA and transitioning to an online business consultant supporting clients with digital technology.
Are you using your blog posts to create a social media marketing strategy that works? Here’s how to get started.
Is a website more important than social media marketing? When you start a new business, it's difficult to know how to market yourself effectively. You only have so much time and money to get things up and running after all, so which one is more important for a small...
The Client: TG Physiotherapy Care is owned by Tripti Gyan and offers medical physiotherapy treatment and rehabilitation services to adults with musculoskeletal symptoms, ranging from general aches and pains to highly complex conditions post-surgery. Service provided...
Why I’m Proud to be Accredited by VIPVA I am so proud to be a part of the VA industry. When I started out as a virtual assistant in 2014, VAs and what we do weren’t very well known and there was very little support or information available. I managed to find one UK...
Are you struggling to create captivating content marketing visuals that work well with your target audience? Using Canva templates could be the answer you’re looking for.
Have you got backup processes in place for your small business should your laptop, PC or IT hardware suddenly be unavailable? Here I share my lessons learned through a spilled cup of tea.
Social media marketing is a fantastic way to promote small businesses, but is Twitter the right platform for you? In this blog I explore some of the key considerations you should ponder over when deciding on your marketing strategy.