by Sarah Banks | Sep 23, 2018 | Blog, Business Planning, Marketing
There’s a saying within the networking community “Aim your marketing at everybody, and you’ll get nobody.” And it’s absolutely true. The key to success when marketing as a business owner is having a clearly defined target audience. One that you’ve researched and know...
by Sarah Banks | Aug 1, 2018 | Blog, Business Planning, Customer Service
It sounds counter-intuitive doesn’t it? How can firing your clients make your business grow? You need clients to generate revenue that you can invest in your business, right? Yes, but they need to be the right clients for you and your business. I’m talking about the...
by Sarah Banks | Oct 15, 2017 | Blog, Customer Service, Social Media
Although it’s not known how many business owners have to deal with difficult clients on a regular basis, you can be sure you’re going to have to handle at least one whilst managing your business. It’s one of those things that ‘comes with the territory’, unfortunately....
by Sarah Banks | Aug 20, 2017 | Blog, Business Planning, Customer Service
According to SumAll, a marketing analytics company, 25% to 40% of business revenue comes from returning customers, but it can take up to five years for a business to achieve that level of stability. One of the key elements for great customer service is communication....
by Sarah Banks | Jun 4, 2015 | Blog, Business Planning
I am really hoping that before you read this, you have great customer feedback – but even if you do it is always worth reviewing and refining your processes to see if you can make the customer experience even better. Customer service is only the start when it...
