Blog
4 Reasons Why You Need to be Investing in Facebook Videos Today
We’ve all seen them on our Facebook feed – videos. All kinds of videos. And there’s a reason for that. Facebook is a huge fan of them. Meaning that they rank higher on the algorithms Facebook uses to determine which content gets seen. Essentially, if you publish a...
5 Questions to Ask Before Getting a New WordPress Website
An exciting new email hits your inbox – your new website has gone online. You rush straight to Google, tap in the URL address and there it is. Looking amazing and ready to get you some new customers. Then you spot it. A simple spelling mistake. So, you send a quick...
Seven Essential Tools for Managing Your Freelance Business
I don’t know about you, but when I started my freelance journey I felt bewildered by all the managerial tasks I had to do. That was before I’d even begun working on my client’s tasks. Maybe you’re just starting your business and feel the same way. I asked my...
How To Deal With Quarrelsome Customers And Tricky Complaints
Although it’s not known how many business owners have to deal with difficult clients on a regular basis, you can be sure you’re going to have to handle at least one whilst managing your business. It’s one of those things that ‘comes with the territory’, unfortunately....
The Easy Guide To Selecting The Best Blog Post Topics For Your Business
The Easy Guide To Selecting The Best Blog Post Topics For Your Business I’m often asked about search engine optimisation for business websites, and although I’m not an SEO expert I’ll always respond with ‘blogging has given me great results so far, it’s what I...
Where do you turn when your business needs support?
We all need business support from time to time. Whether we’re starting a new business, or simply wanting to take our existing company to the next level. There comes a point where we don’t have the answers we need, they can’t be found with a Google search and we need...
Things you didn’t know a virtual assistant could do – website and social media updates
Having an effective marketing strategy in place is essential for any small business owner looking to improve their lead generation and sales. Part of that strategy is keeping your website and social media channels updated. When it comes to search engine optimisation,...
How great customer communication will change your business
According to SumAll, a marketing analytics company, 25% to 40% of business revenue comes from returning customers, but it can take up to five years for a business to achieve that level of stability. One of the key elements for great customer service is communication....
Ethical marketing – the guidelines every business owner needs to be aware of
According to Blue Corona, the main reasons for small business marketing is to drive sales and build brand awareness. We all know how essential it is to get our business noticed for the right reasons, and marketing is certainly one of the ways of achieving that aim....
Email subscriber lists – how to avoid getting it wrong!
Email Subscriber Lists - How To Avoid Getting It Wrong! UPDATE: Since writing this blog the Data Protection Act has been replaced with GDPR - much of the advice in here is still correct but do ensure that you review our blogs on GDPR for more information. There’s a...
Knowing when a client isn’t right for your business and how to say no
When you’re building up your business, the idea of turning work down can seem like a crazy one. There are several reasons why you might need to let a prospective client down, from no availability through to pricing ‘difficulties’. So what’s the best way to say “No” to...
Outsourcing across the world – why it might actually be a good idea!
One of the advantages of being a business owner is the ability to work from home, or a coffee shop, or well, anywhere really. You’re not limited by seating arrangements in an open office, you can get away from the noise and bustle of a crowded workspace, and you can...
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