We’ve all seen them on our Facebook feed – videos. All kinds of videos.

And there’s a reason for that.

Facebook is a huge fan of them. Meaning that they rank higher on the algorithms Facebook uses to determine which content gets seen.

Essentially, if you publish a video it’s going to get seen by far more of your followers than any other kind of content right now.

If you’re not publishing videos on a regular basis, you’re putting yourself at a big disadvantage.

Let’s take a closer look at some of the reasons why you need to be publishing videos on your Facebook page.

1. No one else is you – so you’re creating unique content.

This is one of the reasons why Facebook live videos work so well.

Fresh, unique content is the mantra you should know inside out by now. It’s what Google requires for SEO, it’s what social media demands to put your content in front of their users.

Blog posts are great. There’s no doubt of that. But there’s only so many times each topic can be rewritten, right?

Video, on the other hand, can be different every time you make it. The words might be the same, but the imagery, music and production values will be different according to who’s made it.

No one else is going to make a video the same as yours.

2. Video is one of the most cost-effective forms of digital marketing available

No. It doesn’t need to cost much to start publishing videos.

Facebook live is free. You just need your mobile phone and an internet connection.

Software like Zoom means you can record yourself on your webcam to present tips, how to guides and other topics in a more formal format.

And you can create your own videos for free. Sites like Lumen5 can turn a written script or blog post into a video where you can change the images, choose the background music and add your business credits.

It also works well across all social media platforms.

Create a video, upload it to YouTube (which is perfect for SEO as it’s owned by Google) and share the link on your social media profiles.

3. You can connect with your target audience directly

When you know that your ideal customers are using Facebook on a weekday evening – cue the perfect time for a Facebook live session!

In truth, a Facebook live session works well at any time. It crops up in a feed and immediately, interest is gained, and people want to know what you’re talking about. And the best thing is, you can engage and interact with your followers in real time.

This makes it ideal for improving your personal and brand reputation. You’re a real and helpful person that has knowledge on a subject your target audience is struggling with.

So, get over those nerves and take the plunge with a Facebook live session. Why not try it now?

4. Video drives more traffic to your Facebook page

The point of social media is to increase traffic to your business page, and eventually your website.

Video is a great way of achieving that aim.

Once someone has interacted with you during a live session or watched a helpful hints video – they are going to check out your page to find out more about you, and see what other videos you’ve got that might help them.

Aim to publish one a week and you’ll soon have a video library that will prove your expertise, help your followers and convert visitors into customers.

What are you waiting for? Start planning your video marketing strategy and let me know when you take the plunge – I promise you it’s worth it!