by Sarah Banks | Sep 23, 2018 | Blog, Business Planning, Marketing
There’s a saying within the networking community “Aim your marketing at everybody, and you’ll get nobody.” And it’s absolutely true. The key to success when marketing as a business owner is having a clearly defined target audience. One that you’ve researched and know...
by Sarah Banks | Aug 19, 2018 | Blog, Business Planning
Are you afraid of marketing? I see this a lot when I network with business owners and ask them what their biggest issue is at the moment. “No one is interested in what I have to offer” is a common response. “no one engages with my website and social media” is another....
by Sarah Banks | Feb 4, 2018 | Blog, Business Planning
In part one I introduced you to the key considerations you need to think over and implement when starting a new business. You should now have an idea of your: your unique selling point target audience competition how to position yourself with a brand and website If...
by Sarah Banks | Jun 4, 2015 | Blog, Business Planning
I am really hoping that before you read this, you have great customer feedback – but even if you do it is always worth reviewing and refining your processes to see if you can make the customer experience even better. Customer service is only the start when it...
by Sarah Banks | Jan 18, 2015 | Blog, Business Planning
I usually post here about news in my business but I wanted to share some thoughts as well this week. As women we so often try to do everything, especially when we are building our businesses – and it is often only when we hit crisis point that we ask for help. I...
