by Sarah Banks | Sep 23, 2018 | Blog, Business Planning, Marketing
There’s a saying within the networking community “Aim your marketing at everybody, and you’ll get nobody.” And it’s absolutely true. The key to success when marketing as a business owner is having a clearly defined target audience. One that you’ve researched and know...
by Sarah Banks | Aug 19, 2018 | Blog, Business Planning
Are you afraid of marketing? I see this a lot when I network with business owners and ask them what their biggest issue is at the moment. “No one is interested in what I have to offer” is a common response. “no one engages with my website and social media” is another....
by Sarah Banks | Mar 4, 2018 | Blog, Social Media
You might think that social media management is uploading posts to a publishing app and having a few conversations online with your friends and followers, but there’s a lot more to it than that. Often because it’s free to use social media for our business, we...
by Sarah Banks | Nov 19, 2017 | Blog, Social Media
We’ve all seen them on our Facebook feed – videos. All kinds of videos. And there’s a reason for that. Facebook is a huge fan of them. Meaning that they rank higher on the algorithms Facebook uses to determine which content gets seen. Essentially, if you publish a...
by Sarah Banks | Oct 1, 2017 | Blog, Blogging
The Easy Guide To Selecting The Best Blog Post Topics For Your Business I’m often asked about search engine optimisation for business websites, and although I’m not an SEO expert I’ll always respond with ‘blogging has given me great results so far, it’s what I...
