Strategic Marketing: Crafting Content That Speaks Directly to Your Ideal Clients
Strategic Marketing: Crafting Content That Speaks Directly to Your Ideal Clients So, you’ve nailed down your target audience – you know their pain points, desires and how they like to interact online. Now what? It’s time to translate that deep...
Success Interview with Abbi Leibert
Success Interview with Abbi Leibert Welcome to success interviews. These are where I chat to fellow female business owners and freelancers to find out more about why they started their businesses and how they measure success. In this post, I’m joined by Abbi,...
Targeting Your Tribe: A Comprehensive Guide to Understanding Your Ideal Clients
Targeting Your Tribe: A Comprehensive Guide to Understanding Your Ideal Clients Every business, from your local corner shop to an online empire, needs to have a solid grasp of its target audience. It’s the foundation for effective marketing, product development...
Beyond the Business Card: How to Get the Best Out of Networking
Beyond the Business Card: How to Get the Best Out of Networking Networking: it’s not just a buzzword, it’s a core element of growing your micro business. But with so many different events and approaches, it can be a bit like trying to find the right...