by Sarah Banks | Dec 3, 2018 | Blog, Marketing
15 Free Tools to Improve Your Digital Marketing Strategy It can be difficult getting your brand message out to your target audience when you’re a small business owner and can’t afford a big marketing budget. While digital marketing is fantastic because you can use...
by Sarah Banks | Jun 30, 2018 | Blog, Email Marketing, GDPR
It seems that a few of those GDPR rumbles we’d been fearing for a while turned into an actual earthquake in the days before the 25 May. Every time we looked at our email inboxes there was yet another ‘you need to resubscribe’ message waiting for us. I don’t know about...
by Sarah Banks | Jul 23, 2017 | Blog, Business Planning, Email Marketing
Email Subscriber Lists – How To Avoid Getting It Wrong! UPDATE: Since writing this blog the Data Protection Act has been replaced with GDPR – much of the advice in here is still correct but do ensure that you review our blogs on GDPR for more information....
by Sarah Banks | May 28, 2017 | Blog, Email Marketing
It seems fair to say that newsletters are like the marmite of the marketing world – people either seem to love them, or hate them. They are everywhere and for good reason. Newsletters are an effective form of marketing, but they can be time consuming to put together....
by Sarah Banks | Mar 28, 2015 | Blog, Email Marketing
Please note that in March 2019 MailChimp made some changes to its terminology and ‘lists’ are now ‘audiences’, some screenshots in this blog post may not now be relevant. We all know how important it is to use a combination of tools when...