So last week I shared my blog post with my virtual assistant colleagues and received some very useful feedback. Now I’m not great at accepting feedback, particularly if it’s not completely positive, so I was a little taken aback initially. However now I’ve had time to think about it I’ve realised how helpful it was.
Why am I writing a blog?
The feedback I received made me question why I was a writing a blog. I had hoped that it would be useful to my readers, clients and would draw traffic to my website, therefore increasing the number of clients I had. I also wanted to provide insights into the world of a virtual assistant, as well as sharing technical tips and tricks that I’ve learnt for a number of software packages.
However my last post didn’t do any of this, it had no clear purpose, it didn’t engage the reader and there was no obvious conclusion to it.
Learning from my mistake
I made a mistake and I was trying to write a blog to allow me to expand my client base, without considering the content properly. This resulted in me putting out a rushed post that didn’t serve its purpose.
I also realised that I have all these great ideas for my virtual assistant business, but I am trying to do them all at once, and therefore not doing them all as well as I could. I am also trying to build my business whilst working three days a week in a very busy job, running a home, taking care of two young girls and when I get time being a good wife!
Taking a step back
So this week I have decided to take a step back. I have decided to reflect on what I’ve done well so far, and what I’ve not done well. I am going to focus on marketing my virtual assistant business via the channels I am confident in and developing my skills in the other channels over time when I’ve had chance to develop my skills properly.
As a virtual assistant I want to provide my clients with administrative support that will save them time. I also want to show them that I am an expert in my field and that I have the skills to do the tasks they require from me. In order to do this I need to ensure that I am an expert at doing these tasks in my own business and if I’m not either up-skilling myself or outsourcing that work.
So for now I am going to put my blog on hold. I’m going to focus on my other marketing strands and I’m going to do them well. After all I spend hours on Facebook and I produce marketing materials as part of my ‘day’ job – these are the areas where my skills lie.
Once I have more time I am going to learn how to blog effectively and come back with a much more useful and engaging blog that will be an asset to my virtual assistant business.
Please contact me if you would like to know when I revive my blogging.