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Active Campaign vs MailChimp: Which is better for your small business?

Active Campaign vs MailChimp: Which is better for your small business?

by Sarah Banks | Jul 24, 2020 | Blog, Email Marketing, Marketing

Active Campaign vs MailChimp: Which is better for your small business? I’m a huge advocate of MailChimp for email marketing campaigns, but did you know that I also offer Active Campaign services too? Active Campaign is a fantastic content management system to manage...
What Is A Lead Magnet And Do I Really Need One For My Website?

What Is A Lead Magnet And Do I Really Need One For My Website?

by Sarah Banks | Feb 28, 2020 | Blog, Email Marketing, GDPR

What Is A Lead Magnet And Do I Really Need One For My Website? Acquiring traffic to your website is just the first step in converting visitors into paying customers but it’s also the one where most business owners miss out on gaining valuable new leads. According to...
Do’s and Don’ts of Email Marketing for 2020

Do’s and Don’ts of Email Marketing for 2020

by Sarah Banks | Jan 26, 2020 | Blog, Email Marketing

Do’s and Don’ts of Email Marketing for 2020 Email marketing is an effective form of marketing with 99% of consumers checking their email every day according to HubSpot, but it is one that has taken a backseat for many people after the introduction of GDPR and the...
ePrivacy – Another data protection regulation to comply with?!

ePrivacy – Another data protection regulation to comply with?!

by Sarah Banks | Apr 8, 2019 | Blog, Email Marketing, GDPR

If you remember GDPR, the thought of another data protection regulation may fill you with dread! Well as with GDPR, Banks’ Business Solutions is here to support you through the changes that will be coming later this year and we have been speaking to Univate to...
My Top Tips for Re-opting in a MailChimp Subscriber List

My Top Tips for Re-opting in a MailChimp Subscriber List

by Sarah Banks | Jun 30, 2018 | Blog, Email Marketing, GDPR

It seems that a few of those GDPR rumbles we’d been fearing for a while turned into an actual earthquake in the days before the 25 May. Every time we looked at our email inboxes there was yet another ‘you need to resubscribe’ message waiting for us. I don’t know about...
Ethical marketing – the guidelines every business owner needs to be aware of

Ethical marketing – the guidelines every business owner needs to be aware of

by Sarah Banks | Aug 6, 2017 | Blog, Business Planning, Email Marketing, Social Media

According to Blue Corona, the main reasons for small business marketing is to drive sales and build brand awareness. We all know how essential it is to get our business noticed for the right reasons, and marketing is certainly one of the ways of achieving that aim....
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