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How To Make The Most Out Of A Business Networking Event

How To Make The Most Out Of A Business Networking Event

by Sarah Banks | Oct 21, 2018 | Blog, Business Planning, Marketing

Networking events are like the marmite of the business world. Some people love them and indeed thrive on them, attending as many events as they can because they just love meeting new people and making those all important contacts. While others break out in hives at...
Target Audience And The Importance Of Market Research

Target Audience And The Importance Of Market Research

by Sarah Banks | Sep 23, 2018 | Blog, Business Planning, Marketing

There’s a saying within the networking community “Aim your marketing at everybody, and you’ll get nobody.” And it’s absolutely true. The key to success when marketing as a business owner is having a clearly defined target audience. One that you’ve researched and know...
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