The Client: Loving Stuff Limited is run by Tracey McKinley. They provide adult gifts, accessories, lingerie, and fun novelties both within the UK & Internationally.
Tracey was aiming to penetrate the couples market and increase her sales as the industry was going through a growth spurt, particularly during the current pandemic. Tracey wanted to see the business gaining lots more exposure on social media channels and wanted to be confident that their existing website would be up to the task.
Unfortunately, her website wasn’t working as well as it could have been and she was also not confident about how the site worked due to a lack of training from her web developer.
Therefore, we needed to ensure that that the issues on the site were identified so that they could be resolved and also look at ensuring Tracey was confident in using the website moving forward.
The initial work we completed was a 2-hour review of the website and reported back on the key issues with the site both from the customer perspective and the backend.
This report included the following:
- Issues with the admin email address on the site
- Missing products, stock links and images
- Issues with postage costs
- Information on updates that are required but have not yet been completed
“Banks Business Solutions has given hope for the future of my business by giving great support and highlighted failings within the business and offering solutions to these issues.”
“It has reduced the stresses of worrying about the business and lost earnings. Many people claim to know about the retail/ Adult industry but Banks Business Solutions are the only company I have dealt with who understand the in-depth issues this industry and I as an SME face.”
In 2021 we will be working with Tracey to provide her with some training so that she can increase her confidence to manage her WordPress and utilise it better to generate more sales.